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Ronald Hitzler
An evaluation of the fuzzy attractiveness of market entry (FAME) model for market selection decisions and the related modelling process formatIsbn:Softcover - 9783656882275 Bei der Auswahl eines passendenScientific Essay from the year 2015 in the subject Business economics Operations Research, grade: 74. 00 100. 00, University of Strathclyde (Strathclyde Business School), course: Foundations of Operational Research and Business Analysis, language: English, abstract: This essay is concerned with a Fuzzy Attractiveness of Market Entry (FAME) model, devel oped for the Bulgarian winery Vinprom Svishtov (VS). VS had to decide whether to expand two of its
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