The Patron Way: From Fantasy to Fortune - Lessons On Taking Any Business From Idea to Iconic Brand Haruki Murakami this Bible will help you

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The Patron Way: From Fantasy to Fortune - Lessons On Taking Any Business From Idea to Iconic Brand Haruki Murakami this Bible will help youThe never before told story of Patron Tequila the brand that revolutionized an industryHow a billion dollar business ascended from a forgotten dusty agave field in central Mexico. The Patron Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single handedly transformed the face of the liquor industry.