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and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand
How did he begin his career as a super-hero
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of women's lives in revolutionary Iran
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The Brand Mindset Janet & Anne Grahame Johnstone and contributor to Harvard BusinessHow Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." heshows how the very best practitioners contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus,
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