Every Product Tells A Story Puzzles professor of English and Comperative

professor of English and Comperative Literature at the University of Toronto

rivalries and betrayals

from microscopic plankton to the colossal blue whale

where they were served to the Olympic athletes

and today it is still a city that takes individual freedom very seriously

Every Product Tells A Story Puzzles professor of English and ComperativeGood products do not appear from nowhere. In the beginning, there is always an idea, which turns into the final product after a long development process and countless prototypes. But where do these ideas come from and how do designers get their motivation? Using a total of 21 examples, all of which received a distinction in the Red Dot Award: Product Design, the book explains where the inspiration for the concepts derives from and which human needs