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Marketing strategy of Sony for portable audio device business formatIsbn:Softcover - 9783640380923 Studienarbeit aus dem Jahr 2008

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Studienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Multimedia

zukunftsgerichteten Unternehmensstrategie und deren treffende Umsetzung voraus

Charakteristik graphischer Benutzungsoberflächen hinsichtlich des Dialogablaufs3

um die bestehenden Bahnstörungen zu verursachen (Glover

Vor diesem Hintergrund soll diese Marketingkonzeption den Grundstein legen

Marketing strategy of Sony for portable audio device business formatIsbn:Softcover - 9783640380923 Studienarbeit aus dem Jahr 2008Research Paper (undergraduate) from the year 2007 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Sony has a strong brand name and the company was successful with the Cassette, CD and MD Walkman in the 80s and 90s. However, the company missed the rapid development in the hard battled MP3 player market. In this study the Sonys portable audio

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